[ MENU ]
[ MENU ]
TOPZONE
[ WEBSITE ]
[ UX/UI DESIGN ]
[ 2021 ]
About
In late 2021, TopZone officially becomes an Apple Premium Reseller and aims to bring the premium shopping experience for numerous iFan community in Vietnam. As everyone knows, Apple Mono-brand stores are the highest versions when combined with local retailers and must meet the Appleβs strict standards, included e-commerce website.
Challenge
The initial design concept was a stark contrast to the final product. It's an interesting story, to say the least! We never anticipated the official visuals would be so dark, unique, and have premium vibe.
Initially, we approached the project with a standard e-commerce aesthetic: white backgrounds and clean lines. Our first design, which we were quite proud of, adhered strictly to Apple's design guidelines. However, the board of directors rejected it, citing a lack of brand personality. They emphasized that while Apple's standards were important, our brand also had its own identity that needed to be showcased.
The second approach was a significant departure from our comfort zone. None of us had experience designing a dark-mode e-commerce website that was both visually appealing and commercially effective. The challenge was to create a dark theme that was clean, inviting, and showcased products clearly.
We experimented with countless demos to find the perfect shades of gray for the background, product cards, hover states, and every other elements.
my role
UX/UI designer (total 3 UX/UI designers in this project)
I was responsible for:
Product cards
Category pages
Product detail pages
Installment
Store listing and about page
News
skills
Research
Product Thinking
Visual Design
Work in tight timeline
Timeline
Sep 2021
3 weeks to design a website with desktop and mobile version
Kind words from Apple team
π
Site looks amazing!!!
π€©
Thanks for the hard work on this, really appreciate it!!
π
Thank you. Great to see such innovation
THANKS FOR
STOPPING BY!
MADE WITH π
MADE WITH π