[ MENU ]

[ MENU ]

TOPZONE

[ WEBSITE ]

[ UX/UI DESIGN ]

[ 2021 ]

About

In late 2021, TopZone officially becomes an Apple Premium Reseller and aims to bring the premium shopping experience for numerous iFan community in Vietnam. As everyone knows, Apple Mono-brand stores are the highest versions when combined with local retailers and must meet the Apple’s strict standards, included e-commerce website.

Challenge

The initial design concept was a stark contrast to the final product. It's an interesting story, to say the least! We never anticipated the official visuals would be so dark, unique, and have premium vibe.

Initially, we approached the project with a standard e-commerce aesthetic: white backgrounds and clean lines. Our first design, which we were quite proud of, adhered strictly to Apple's design guidelines. However, the board of directors rejected it, citing a lack of brand personality. They emphasized that while Apple's standards were important, our brand also had its own identity that needed to be showcased.

The second approach was a significant departure from our comfort zone. None of us had experience designing a dark-mode e-commerce website that was both visually appealing and commercially effective. The challenge was to create a dark theme that was clean, inviting, and showcased products clearly.

We experimented with countless demos to find the perfect shades of gray for the background, product cards, hover states, and every other elements.

my role

UX/UI designer (total 3 UX/UI designers in this project)
I was responsible for:

  • Product cards

  • Category pages

  • Product detail pages

  • Installment

  • Store listing and about page

  • News

skills

Research
Product Thinking
Visual Design
Work in tight timeline

Timeline

Sep 2021
3 weeks to design a website with desktop and mobile version

Kind words from Apple team

πŸ˜ƒ

Site looks amazing!!!

🀩

Thanks for the hard work on this, really appreciate it!!

πŸ‘

Thank you. Great to see such innovation

HA VAN DO

MADE WITH 🍚

MADE WITH 🍚